Catalog Sentry Run free scan
Public · no login · agentic readiness · compare two

Is your catalogue readable to AI shopping agents?

Free Floor-5 + ranking-spread + UCP readiness + Store Quality — paste a URL, we probe /products.json, Product JSON-LD, sitemap, OG, and robots, then score GTIN · AggregateRating · Brand · Canonical · Description · Offers.availability · SKU · image alt · hreflang · JSON-LD validity, plus shipping · returns · site experience adjacency. Or run full readiness / compare two. Then Feed Intelligence at $49/mo for what Merchant Center actually holds.

Floor-5 reads /products.json, one PDP, /sitemap.xml, homepage OG, and /robots.txt; ranking-spread adds GTIN · AggregateRating · Brand · Canonical · Description · Offers.availability · SKU · image alt · hreflang · JSON-LD validity; UCP readiness checks return_policy_labels · consumer_message_type/content; Store Quality adjacency checks Offer shippingDetails · hasMerchantReturnPolicy · FAQ/policies/contact from the same probe. Full readiness adds catalogue hygiene. No Shopify permissions. The score can show for a short time in the public Recently scanned list and leaderboard. Only scan a store you own or are authorised to check — terms. Deep links: ?shop=&floor5=1 · ?shop=&vs=. Shareable Floor-5 scorecard: /scorecard/{domain}.

Agents ChatGPT Shopping Perplexity Google AI Mode Shopify Agentic Storefronts

Recently scanned

Floor-5 leaderboard →

Each store opens its live public scorecard.

Questions merchants ask about AI shopping and Google feeds.

Unless an answer says otherwise, the Merchant Center checks below are shown as notes next to your score and do not change it.

Is the score the same for ChatGPT, Perplexity, and Google AI Mode?

Mostly. The 15 floor and ranking-spread signals are the union of what ChatGPT Shopping, Perplexity Shopping, and Google AI Mode read — about 12 catalog and structured-data signals overlap. Three signals diverge: Brand entity matters more for Perplexity, image alt-text matters more for ChatGPT Shopping, and review recency (fresh Review.datePublished / Review schema) matters more for Google AI Mode. The score is the best single number; the per-signal breakdown lets you optimize for whichever agent you care about most.

Brand entityPerplexity · scored
Image alt-textChatGPT Shopping · scored
Review recencyGoogle AI Mode · note

What does the free scan check besides missing images and product types?

It reads three groups of signals. Catalog feed: GTIN barcodes, Google product categories, structured data and prices, which is how Google and AI shopping assistants identify a product. Discoverability: your sitemap, robots.txt, canonical tags and Open Graph tags. Reviews and availability: star ratings, how recent your reviews are, stock status and shipping windows. Barcodes and ratings count toward the score. Stock status, shipping windows and categories are shown next to it as notes and do not change the number.

Stock statusreviews and availability · note
Shipping windowsdelivery time range · note
Google product categorycatalog feed · note

My products have no barcode. What should I send to Google?

If a product truly has no GTIN, set identifier_exists to no in your feed instead of leaving it empty. Products with missing identifiers and no such flag are a common reason for disapprovals. Do not paste a barcode into the MPN field either: MPN is the manufacturer's part number, and a GTIN parked there reads as a wrong value. The scan flags both, and it also flags shipping labels written as sentences or prices, because Merchant Center expects a short group name such as oversized.

identifier_existsno when there is no GTIN
MPNpart number, not a barcode
shipping_labelshort group name

What are product highlights, and does Google's AI Mode use them?

Product highlights (product_highlight) are short bullet points about the product itself, such as material, fit or what is in the box. Google says they help shoppers find product details across AI-driven surfaces like AI Mode in Search. Send at least 2 and no more than 100; Google recommends 4 to 6, each under 150 characters. Leave out promotions, comparisons and links. The scan flags products with no highlights or fewer than 2. Source: https://support.google.com/merchants/answer/9216100

product_highlightAI Mode · min 2, recommend 4 to 6

Should I add questions and answers to my Merchant Center feed?

It is optional, but it can help. Google's conversational attributes let you send question-and-answer pairs (question_and_answer) and a popularity rank for each product (popularity_rank), so AI Mode and other shopping assistants can answer buyers' questions from your own data. Write real questions customers ask, not your description split into pieces. The scan shows whether your catalogue sends them; it does not change the score. Source: https://support.google.com/merchants/answer/17085370

question_and_answerAI Mode · FAQ pairs
popularity_rankAI Mode · share of inventory

Which other optional feed fields help AI shopping answers?

Three more are worth knowing. document_link points to a manual or spec sheet as a PDF. related_product links accessories, spare parts or bundles to the main product. item_group_title and variant_option name a product family and what sets each variant apart, such as size or colour, so an assistant does not confuse one variant with another. All are optional extras on top of a good title and description, and the scan only reports whether they are present. Source: https://support.google.com/merchants/answer/17085370

document_linkPDF manuals
related_productaccessories, parts, bundles
item_group_titleproduct family
variant_optionsize, colour, etc.

Do I need to add energy labels or certifications to my feed?

If your products carry a certification such as an EU energy label, Google asks for a certification attribute in three parts: authority, name and code. For an EU energy label that is EC:EPREL: followed by the product's EPREL code. Google may fill it in from your GTIN or MPN, but sending it yourself lets you correct a missing or wrong value. Source: https://support.google.com/merchants/answer/13528839

certificationauthority:name:code
EU energy labelEC:EPREL:{code}

Can I show my products in 3D or AR on Google?

For some products, yes. Add virtual_model_link with a link to a 3D model in glTF (.gltf) or GLB (.glb) format. The link can be up to 2000 characters, and Google recommends files of 15 MB or less. 3D and AR are shown in the US, Canada, Australia, Japan and India (US, CA, AU, JP, IN), for home goods and shoes. The scan flags a missing link, the wrong file format, or a product whose category or country is not eligible. Sources: https://support.google.com/merchants/answer/13674896 and https://support.google.com/merchants/answer/13675100

virtual_model_linkglTF or GLB · up to 2000 chars
Where it showsUS, CA, AU, JP, IN · home goods and shoes

Does a video link help my Google listings?

It can. With video_link you can add product videos: http or https links to YouTube or to a video file (.MPG, .MP4, .WMV, .AVI, .MOV, .FLV or .MPEG), each up to 2000 characters, and up to 10 per product. Google announced the change on 2026-04-14: you can submit videos now, and Google starts showing them and checking them against its policy and quality rules on 2026-06-30. The scan flags a missing link, an unsupported format, or more than 10 videos. Sources: https://support.google.com/merchants/answer/15216925 and https://support.google.com/merchants/answer/16989427

video_linkYouTube or file · up to 10
Shown from2026-06-30

How do I add technical specs to my Google listing?

Use product_detail. Each entry has three parts, written section_name:attribute_name:attribute_value. The section is optional but recommended; the name and value are required. You can send up to 100 entries, with up to 140 characters for the section, 140 for the name and 1000 for the value. The scan flags products with no details or entries that do not follow that pattern. Sources: https://support.google.com/merchants/answer/9218260 and https://support.google.com/merchants/answer/7052112

product_detailsection:name:value · up to 100
Length limits140 · 140 · 1000 chars

How do I tell Google my order cutoff time and minimum order value?

Google added two product-level shipping attributes on 2026-04-14. handling_cutoff_time sets the daily order cutoff: cutoff_time is required, written as HHMM or HH:MM, and 2359 means no cutoff; country, cutoff_timezone and disable_delivery_after_cutoff are optional. minimum_order_value is optional and written as country:price, with optional service and surface, up to 100 entries. The scan flags a missing or badly formatted cutoff time or minimum order value. Sources: https://support.google.com/merchants/answer/16989427, https://support.google.com/merchants/answer/16543665 and https://support.google.com/merchants/answer/16989009

handling_cutoff_timeHHMM · country · time zone
Minimum order valuecountry:price · up to 100

How do I show free shipping over a set order amount on Google?

Add free_shipping_threshold with a country and an order amount, for example US:100 USD. Use ISO 3166-1 country codes and ISO 4217 currency codes, and send up to 25 entries. The scan flags a missing or badly formatted threshold. Source: https://support.google.com/merchants/answer/14768922

free_shipping_thresholdcountry:amount · up to 25

Can I pause a product on Google without deleting it?

Yes. Set pause to ads to stop showing the product in ads, or to all to stop showing it everywhere. A product paused with all is archived after 14 days. The scan flags a pause value that is missing or not ads or all. Source: https://support.google.com/merchants/answer/11909930

pauseads or all · archived after 14 days

How do I show member prices or loyalty points on Google?

Add loyalty_program. It takes a program_label, a tier_label if your program has several tiers, and the member benefit: a member price, loyalty_points, or a shipping_label for member shipping. The scan flags a missing or badly formatted loyalty_program. Source: https://support.google.com/merchants/answer/12922446

loyalty_programprogram · tier · member price
loyalty_points, shipping_labelpoints · member shipping

How big do my product images need to be for Google?

Your main image (image_link) and extra images (additional_image_link) need to be at least 500 by 500 pixels, and Google recommends 1500 by 1500. Since April 14, 2026 Merchant Center shows the warning “Image too small for upcoming enforcement”, and enforcement starts January 31, 2027. The scan flags a missing or undersized main image on the products it samples. Sources: https://support.google.com/merchants/answer/16989427 and https://support.google.com/merchants/answer/6324350

image_linkmin 500×500 · recommend 1500×1500
Enforcementfrom January 31, 2027

Do I need to tell Google if AI wrote my product titles?

Yes, if a title was written with generative AI. Send it as structured_title: the content part is required and can be up to 150 characters, and digital_source_type is optional, either default or trained_algorithmic_media. For an AI-written title, set digital_source_type to trained_algorithmic_media. The scan flags a missing or badly formatted structured_title. Source: https://support.google.com/merchants/answer/7052112

structured_titlecontent up to 150 chars
AI-written titlestrained_algorithmic_media

Do lifestyle photos help my free listings on Google?

They can. Google lets you add lifestyle images (lifestyle_image_link) that show the product in use: clothing on a model, a sofa in a room, a set laid out together. They appear in free listings next to your main product photo. You can send up to 5 per product, each at least 600 by 600 pixels, with no promotional text, borders or padding. The scan reports products that have none. Source: https://support.google.com/merchants/answer/9103186

lifestyle_image_linkfree listings · up to 5

How this compares to other free scans.

Most free scans start with a Floor-5 check: products.json, Product JSON-LD, sitemap, OG and robots. Ours then scores ranking-spread (Description · SKU · JSON-LD validity + Brand · Canonical · Offers + GTIN · rating · alt) out of 70, plus Microsoft UCP readiness (return_policy_labels · consumer_message) and Store Quality (shipping · returns · site experience). Every result gets a shareable /scorecard/{domain} page and badge, the homepage shows a Recently scanned strip, and a public /leaderboard lists the top 100. All of it is free with no login and no email gate, along with full readiness and compare-two-stores with top signals and top fixes.

The paid plan does something different. Feed Intelligence scores the Google catalogue after Merchant Center OAuth: coverage gaps, disapprovals under live ads, offer-ID rewrites between snapshots. A public scanner cannot see that half. Catalog monitoring is $49/mo with a 14-day trial inside Shopify.

What the free scan checks.

Floor-5 · products.json25 pts

Public catalogue feed agents bulk-ingest.

Floor-5 · Product JSON-LD30 pts

PDP structured data agents parse first.

Floor-5 · sitemap + OG + robots45 pts

Discoverability trio — sitemap.xml, homepage OG, robots allow.

Spread · GTIN coverage10 pts

Honest GS1 check-digit barcodes on ≤100 sampled variants (or JSON-LD gtin* when Shopify redacts).

Spread · AggregateRating10 pts

ratingValue + reviewCount on Product JSON-LD — flip Judge.me/Yotpo/Loox rich-snippets if stars show but schema does not.

Spread · Brand entity8 pts

Nested Brand on Product JSON-LD. Matters most for Perplexity.

Spread · image alt6 pts

Alt text on a 30×3 image sample; filenames used as alt text do not count. Matters most for ChatGPT Shopping.

Spread · review recencypresent

Fresh Review.datePublished (≤90d). Matters most for Google AI Mode. Shown as a note; it does not change the score.

Spread · stock statuspresent

Feed variants[].available health. Shown as a note; it does not change the score.

Spread · shipping windowspresent

OfferShippingDetails deliveryTime handling and transit ranges. Separate from the Store Quality shipping rate score.

Spread · Google product categorypresent

Taxonomy-shaped category / Google product category id (or a Shopify product_type). Shown as a note.

Spread · identifier_existspresent

Merchant Center identifier_exists set to no when a product has no GTIN, MPN or brand. Shown as a note; it does not change the score.

Spread · MPN honestypresent

Flags GTIN-shaped barcodes put in mpn, which is for the manufacturer part number. Shown as a note.

Spread · shipping_labelpresent

Short Merchant Center shipping group name, not prices, free-shipping copy or delivery-time sentences. Separate from the Store Quality shipping score and the shipping windows check.

Spread · product_highlightpresent

Merchant Center product_highlight for AI Mode in Search — min 2 / max 100, recommend 4–6 product-only fragments. Shown as a note; it does not change the score. Source: GMC answer/9216100.

Spread · virtual_model_linkpresent

Merchant Center virtual_model_link for 3D/AR — glTF/GLB URL ≤2000 chars (≤15MB recommended); US·CA·AU·JP·IN; home goods & shoes. Shown as a note; it does not change the score. Source: GMC answer/13674896 · 13675100.

Spread · video_linkpresent

Merchant Center video_link — http(s) YouTube or direct raw video URL(s) ≤2000 chars, repeated ≤10. Shown as a note; it does not change the score. Source: GMC answer/15216925 · 16989427 (serving begins 2026-06-30).

Spread · product_detailpresent

Merchant Center product_detail — section:name:value triples (section optional; name+value required; ≤100). Shown as a note; it does not change the score. Source: GMC answer/9218260 · 7052112.

Spread · handling_cutoff_time (+ MOV)present

Merchant Center handling_cutoff_time — cutoff_time HHMM / HH:MM (optional country · timezone · disable_delivery_after_cutoff) + optional minimum_order_value country:price. Shown as a note; it does not change the score. Source: GMC answer/16989427 · 16543665 · 16989009.

Spread · free_shipping_thresholdpresent

Merchant Center free_shipping_threshold — country:price_threshold (e.g. US:100 USD; ≤25). Shown as a note; it does not change the score. Source: GMC answer/14768922.

Spread · pausepresent

Merchant Center pause — ads|all (≤14 days before archive when all). Shown as a note; it does not change the score. Source: GMC answer/11909930.

Spread · loyalty_programpresent

Merchant Center loyalty_program — program_label/tier_label + member price / loyalty_points / shipping_label. Shown as a note; it does not change the score. Source: GMC answer/12922446.

Spread · image_linkpresent

Merchant Center image_link — min 500×500 (upcoming enforcement Jan 31 2027; warnings since Apr 14 2026 “Image too small for upcoming enforcement”); recommend 1500×1500. Shown as a note; it does not change the score. Source: GMC answer/16989427 · 6324350.

Spread · structured_titlepresent

Merchant Center structured_title — content ≤150 + optional digital_source_type (default | trained_algorithmic_media) for gen-AI title disclosure. Shown as a note; it does not change the score. Source: GMC answer/7052112.

Spread · conversational attributespresent

Merchant Center question_and_answer · popularity_rank for AI Mode. Shown as a note; it does not change the score. Source: https://support.google.com/merchants/answer/17085370.

UCP · return_policy_labels12 pts

MerchantReturnPolicy / explicit labels for the Microsoft Merchant Center UCP return promise.

UCP · consumer_message8 pts

consumer_message_type + content for product warnings Copilot Checkout trusts.

SQ · shipping details10 pts

Offer shippingDetails / OfferShippingDetails with rate + deliveryTime (Store Quality adjacency).

SQ · returns on Offer8 pts

hasMerchantReturnPolicy on Offer — distinct from MMC UCP return_policy_labels.

SQ · site experience6 pts

FAQPage · shipping/refund policy links · Organization contactPoint.

Full readinesssignal

Catalogue hygiene + Offer schema beyond the floor.

It cannot see Merchant Center disapprovals, silent sync stops, or offer IDs rewritten under live campaigns. That is Feed Intelligence — install required.

Ranking-spread scores GTIN only from public feed barcodes when the field exists, or from Product JSON-LD gtin* on the sampled PDP — never invents a false “0% barcode” when Shopify redacts the field. It still will not invent llms.txt findings (Shopify ships one on every store).