See your store the way shopping channels see it.

Every Shopify store serves its catalogue publicly at /products.json. We read only what your storefront already gives to anyone who asks, plus one product page to check its structured data. Nothing is connected and nothing is stored.

AI shopping surfaces read Product structured data from your product pages to understand what is for sale, at what price, and whether it is in stock. Many Shopify themes ship only Organization data, so products get crawled but are never understood as purchasable. We measured four large stores and three had no Product schema at all.

Mostly. The 15 floor and ranking-spread signals are the union of what ChatGPT Shopping, Perplexity Shopping, and Google AI Mode read — about 12 catalog and structured-data signals overlap. Three signals diverge: Brand entity matters more for Perplexity, image alt-text matters more for ChatGPT Shopping, and review recency (fresh Review.datePublished / Review schema) matters more for Google AI Mode. The score is the best single number; the per-signal breakdown lets you optimize for whichever agent you care about most.

It reads three groups of signals. Catalog feed: GTIN barcodes, Google product categories, structured data and prices, which is how Google and AI shopping assistants identify a product. Discoverability: your sitemap, robots.txt, canonical tags and Open Graph tags. Reviews and availability: star ratings, how recent your reviews are, stock status and shipping windows. Barcodes and ratings count toward the score. Stock status, shipping windows and categories are shown next to it as notes and do not change the number.

If a product truly has no GTIN, set identifier_exists to no in your feed instead of leaving it empty. Products with missing identifiers and no such flag are a common reason for disapprovals. Do not paste a barcode into the MPN field either: MPN is the manufacturer's part number, and a GTIN parked there reads as a wrong value. The scan flags both, and it also flags shipping labels written as sentences or prices, because Merchant Center expects a short group name such as oversized.

Product highlights (product_highlight) are short bullet points about the product itself, such as material, fit or what is in the box. Google says they help shoppers find product details across AI-driven surfaces like AI Mode in Search. Send at least 2 and no more than 100; Google recommends 4 to 6, each under 150 characters. Leave out promotions, comparisons and links. The scan flags products with no highlights or fewer than 2.

It is optional, but it can help. Google's conversational attributes let you send question-and-answer pairs (question_and_answer) and a popularity rank for each product (popularity_rank), so AI Mode and other shopping assistants can answer buyers' questions from your own data. Write real questions customers ask, not your description split into pieces. The scan shows whether your catalogue sends them; it does not change the score.

Three more are worth knowing. document_link points to a manual or spec sheet as a PDF. related_product links accessories, spare parts or bundles to the main product. item_group_title and variant_option name a product family and what sets each variant apart, such as size or colour, so an assistant does not confuse one variant with another. All are optional extras on top of a good title and description, and the scan only reports whether they are present.

They can. Google lets you add lifestyle images (lifestyle_image_link) that show the product in use: clothing on a model, a sofa in a room, a set laid out together. They appear in free listings next to your main product photo. You can send up to 5 per product, each at least 600 by 600 pixels, with no promotional text, borders or padding. The scan reports products that have none.

Feed apps build and submit your product feed, and they are good at it. They look at one snapshot. They cannot tell you that your product IDs were rewritten yesterday, that your catalogue silently stopped syncing, or that your product pages are invisible to AI shopping assistants.

Google Ads treats a different product ID as an entirely new product. When a channel app rewrites the ID format across your catalogue, campaign learning resets on every item at once, and nothing in the interface tells you it happened.

Go to catalogsentry.com/start, enter your store domain and approve the install in Shopify. Billing is inside Shopify: 14-day free trial, then $49/mo. The public App Store listing is still in review, so catalogsentry.com/start is the install path until that listing is live.

The trial is $0 for 14 days. After that Shopify Billing charges $49 every 30 days. There is no Polar, Lemon Squeezy, or extra card form. Cancel from Shopify admin the same way as any other app.

read_products and read_publications, so it can compare what you publish. Connecting Google Merchant Center and Meta still needs a human signup. The free audit and the Billing trial do not.